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What is the best Restau-Bar “Online Content”?

In the online world the axiom is:  Content is King!

But in the restaurant and bar business “content” is the guest experience in our establishments and our on site activities/promotions. Social media is a great amplifier but if there’s nothing interesting on our menus and promotional calendars, and we are not capturing fun customer experiences and interesting activities in our locations, viral…

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Are you losing money by paying attention?

Food For Thought:

Do you wish you had more time to spend with your loved ones, getting in shape, or on that great side business idea? 

How much time each week to you spend with:

TV News

Violent Movies, TV and Video Games

Celebrity Gossip and Trivia Websites

Political Opinion Networks

Talk Radio

Internet Comment Sections

All of these make money through spreading negativity; you lose money and…

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Garth Brooks Says I’ll Take The 80, They Can Have the 20

alistmarketing:

An Excellent Business Lesson from Garth Brooks.

Originally posted on MUSIC • TECHNOLOGY • POLICY:

When Garth Brooks was at his peak the last time around, I remember a story about him that stuck.  Garth visited the sales teams at some of the biggest retailers along with his label sales executives to discuss the set up for one of his albums.  After they’d all visited for a bit,…

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What’s cool, what’s silly? 10 new hi-tech bar gadgets.

Awesome?  Ridiculous?  You be the judge of these new high tech bar gadgets.

Centrifuge

Do we really need a centrifuge to mix drinks?

 

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News Flash:  Beer is good for you!

“Research suggests beer can help protect against Alzheimer’s disease, aid weight loss and even balance hormones – and now it’s attracting more and more health-conscious men and women.

‘If you analysed beer you would  be amazed at how many super-nutrients there are in it,’ says Dr Stephan Domenig, medical director of The Original F.X. Mayr Health Centre in…

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Self Service Draft Beer Machines Launch at MLB Park

In a ballpark first, the Twins debuted a self-serving beer machine in Sunday’s game against the Yankees, and it’s scheduled to be in action for all the baseball world to see when Target Field hosts the All-Star Game on July 15, according to the Minneapolis Star-Tribune.

I can see this catching on, not only in sports arenas but bars and nightclubs as well.  What’s the downside?

The company making…

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Why it’s so hard to sell to food and beverage operators

Here is an update to a post from a while back, as I continue to receive questions on this issue and have recently provided some new and successful solutions for my clients: (Tim)

nosalesmansignIn response to some questions I’ve received via LinkedInand in person, I’ve thought about the primary reasons why sales professionals have so much difficulty selling in new products, line extensions, technology and new…

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Blogger Blackmails Beer Companies for PR

“Quackmail,” that’s a good word for bloggers who post deceptive pseudo science to get media attention and put companies on the defensive for no good reason.  Read here how “The Food Babe” blogger recently attacked beer companies and how her BS was exposed by scientists and brewers.

wewantbeerprohibition

 

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Facebook will now help you crash a party

Just because you weren’t invited, doesn’t mean Facebook can’t help you crash the party.  The new “Events for You” Tab coming soon to your Facebook page recommends potentially interesting events you might not even know about.  Helpful info?  More Facebook meddling?  You be the judge.

events-redesign

click to see this better

thanks to the always news-breaking TechCrunch for the scoop

 

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Seinfeld’s lesson for startups

25 years ago on July 5th, the debut Seinfeld episode aired. What many people don’t know is Seinfeld, now called the greatest TV show in history, had one of the worst pre-launch research results possible.  It was called “weak” and test audiences hated it.

I would never say research and consumer testing is not important but it’s not the whole picture, especially with new and revolutionary concepts.

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