New Research: All 5 senses determine how food and drinks “taste.”

“We see it, we hear it, we smell it, we taste it, we feel it. All those senses come together.”

Not just smell and taste but sounds, touch and sight actually effect what things taste like, according to research contracted by giant spirits supplier Diageo.

The new science of “Neurogastronomy” is fascinating big players in the food and drink industry. 

In light of this research, consider the…

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Top 13 bands I wish I could’ve booked for Palindrome Week 4/13/14 – 4/19/14 (dates the same forwards and backwards). Or for next May 5/11/15 – 5/19/15!   What are your favorites?

Solo Gigolos

Party Boobytrap

Dr Awkward

Rot Cart Tractor

Do Geese See God?


Avid Diva


No X in Nixon

Yo Banana Boy

Never Odd Or Even

UFO Tofu


What are your favorites ideas or posts for PalindromeWeek?

palindrome week

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"Old People Writing on a Restaurant’s Facebook Page."



It’s Friday afternoon – recipes for weekend

It’s 5 O’Clock Somewhere and Chicago weather is beautiful for once.  13 Vodka shot recipes you’ll actually like.  http://ow.ly/vH0kb

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Restaurant IPO’s – On a Hot Streak

All eyes will be on Zoës Kitchen’s debut tomorrow to see if the Mediterranean chain’s performance can continue the food sector’s trend of knocking it out of the park on IPO day and, hopefully for investors, beyond.


Bypass Groupon to Support Local Businesses (and get the same deals!)

Groupons and other online social coupons are great way of saving money, but they cost the business tremendously.


TODAY: I will be a judge in the craft beer version of Shark Tank

I’m excited about this evening in Chicago, where I will be one of the judges in the Samuel Adams “Brewing the American Dream” pitch room competition in Chicago, along with Jim Koch, founder of Boston Brewing Company/Sam Adams and other hospitality industry experts.  The judges will be counseling and choosing the best F&B start-up business among Chicago entries, sending the best to the finals for…

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Perfect Example of the X Factor in the Nightlife Biz

An illuminating story about a touchstone in Chicago nightlife and cultural history.   Illustrates why the nightclub business can never be reduced to a formula.